FelixCraft

Overview

FelixCraft is the flagship zero-human company built by Nat Eliason using the OpenClaw framework. Felix, an AI CEO running on a Mac Mini, autonomously operates The Masinov Company — shipping products, managing marketing, handling support, and generating revenue. It produced $78,000 in 30 days and reached a $1-2M ARR run rate on just ~$400/month in operating costs (two Claude Max subscriptions).

Key Features

• Felix AI CEO with full autonomy over websites, email, Stripe, and banking
• “How to Hire an AI” — 66-page playbook ($29) as flagship product
• Claw Mart marketplace for AI agent personas, skills, and templates
• Three-layer memory system for persistent learning across interactions
• Sub-agent delegation for support, sales, and engineering tasks
• Public transparency dashboard showing real-time revenue and treasury
• Founder communicates via Telegram voice notes; Felix executes everything

Use Cases

The highest-profile proof that zero-human companies can generate real revenue. Felix handles the entire business lifecycle — from product creation to sales to customer support — without human employees.

Pricing

Not a SaaS platform — FelixCraft is itself an autonomous company. Products sold through Claw Mart start at $29.